How Will You Measure Your Life Chapter 4 | Why strategy is not what you say it is

“You can talk all you want about having a strategy for your life, understanding motivation, and balancing aspiration with unanticipated opportunities. Ultimately, this means nothing if you do not align those with where you actually expend your time, money, and energy.  In other words, how you allocate resources is where the rubber meets the road.” – Clayton Christensen.

The Deep Dive

A lot of us are getting our measure of success wrong, and this is particularly a danger for high-achieving people, says Clayton Christensen. We focus our attention on the aspects of our lives that provide us with the most immediate, tangible accomplishments (gratification).

While we tend to pay the most attention to our career or business where the most significant measure of success is clear in the short term, paying less attention to what could be relevant in 5, 10, or 20 years often leads to an inadvertent utter sense of loss. That feeling of paying too much for a penny’s worth.

So what do we do when the right decision for the long term makes no sense in the short term?

Everything related to strategy, as in business and life, is only intent until we allocate resources to it. We would review case examples of Apple, SonoSite, and Unilever, the need for goal congruence within organizations, and the framework for resource allocation towards effective business and life strategy.

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